How Ei Publican Partnerships worked with Adrian Emmett, The Red Lion, Treorchy.
A licensee whose first pub with Ei Publican Partnerships won its National Community Hero Award has taken on a second pub with the company. Adrian Emmett took over The Lion in Treorchy in the Rhondda Valley four years ago. Such has been the success of his partnership with the pubco that he was keen to work with them on his second venture – Porters in Blackwood, 20 miles down the road.
He explains, "Through working with Ei Publican Partnerships and seeing that they're a great company to work with and provide a good support network, I decided to take on Porters with them.
They do what they say – when we agree on something they carry it through. There have been a few incidents in the past where they could have said no, but they haven't. It's a good working partnership."
Adrian attributes his success to both the community and the pub company. The pub has events and activities throughout the year for its customers, including two pool and darts teams and a football team.
"I'm just the guy with the keys," he says. "We're a close-knit community pub and the more we do the, the more our customers spend with us, and it just grows from there. We have annual Winter Wonderland at Christmas and in the summer we do a music festival that attracts up to 2,000 people.
The benefit s of working on a tenancy basis with Ei Publican Partnerships is that the investment isn't as high, so there's a lot more opportunity. There are benefits to having a free house, but it's a large financial commitment."
The Lion is one of the Ei Publican Partnerships Beacon pubs. "It's an agreement where they invest into the premises, they set prices and have a good support package for the licensees, to help with marketing and the fixed costs," Adrian explains.
One of the major benefits for him is the constant new offers and the willingness from Ei Publican Partnerships to invest in pubs.
He explains: "It benefits both Ei Publican Partnerships and me."
Adrian also gets support from his business development manager: "He's here as often or as little as I want – he's a good support network."